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![PDF] Being known or being one of many: the need for brand management for business‐to‐business (B2B) companies | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/b17e40799e210a1e17f4cbf7618c7d31d626c855/5-Figure4-1.png "PDF] Being known or being one of many: the need for brand management for business‐to‐business (B2B) companies | Semantic Scholar")
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Kotler Marketing Group--global marketing strategy expert
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Branding is still alien to many B2B firms
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PDF) B2B Branding Dimensions
