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PDF) An Explanatory study on Indian Young Consumers' Luxury Consumption: The Underlying Relationship of Interpersonal Influence, Brand Image, Brand Consciousness and Demographic Components with Luxury Brand Purchase Decision
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Fashion consciousness, materialism and fashion clothing purchase involvement of young fashion consumers in Egypt: the mediation role of materialism | Emerald Insight
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A Brand Conscious Pakistan | Voice of Journalists
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The influence of perceived social media marketing activities on brand loyalty: The mediation effect of brand and value consciousness | Emerald Insight
Brand Consciousness, Brand Loyalty, Consumer Satisfaction and Buying Behavior of Teenagers for Apparel and Clothing
Sustainability | Free Full-Text | Success of Social Media Marketing Efforts in Retaining Sustainable Online Consumers: An Empirical Analysis on the Online Fashion Retail Market
Brand consciousness
Sustainability | Free Full-Text | Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram